Promoting Checkmyfile & suggested wording

A quick note on Ads & Disclosures

Because this is a paid partnership, there are a few simple rules to follow when sharing Checkmyfile via social media.

If your social media content promotes Checkmyfile or includes your partner tracking link, please make sure you:

• Add “AD” or “#ad” at the start of your post
• Do this wherever your tracking link appears - including:
  - Linktrees
  - "Link in bio" links
  - Captions, stories or descriptions

If Checkmyfile isn’t the main topic of your content, but you include your tracking link where it’s relevant, just pop “#AD” directly in front of the link.

Why this is important

The Advertising Standards Authority (ASA) requires clear ad disclosure so audiences can easily tell when something is an ad. It’s also part of our partner terms and conditions – keeping things transparent protects you and your audience.

You can learn more about the ASA’s guidelines in the PDF below, which breaks everything down in more detail.

Suggested wording

Want to provide an overview for why your client should sign up? Here’s a starting point for setting out who we are and what we do:

General

“When you're applying for a [loan/mortgage], your credit report plays a big part in how lenders make their decision. If your credit history includes missed payments, defaults, or even a simple error, it could make getting an offer more challenging. That’s why it’s a good idea to check your credit report first – to get a clear picture of where you stand and what lenders might take into account. Try it FREE, then it’s a paid monthly subscription – cancel online anytime”

“Thinking about a loan or mortgage? Your credit report matters more than you might think. Checking it early helps you understand where you stand before you apply. Try it FREE, then it’s a paid monthly subscription – cancel online anytime"

“Checkmyfile gives you the most detailed credit report you can get. It brings together information from the UK’s three main credit reference agencies – Experian, Equifax, and TransUnion – so you get a complete picture of what lenders could see when you apply for credit. Try it FREE, then it’s a paid monthly subscription – cancel online anytime"

“Checkmyfile gives you the most detailed credit report you can get. Try it free, then it’s a paid subscription – Cancel online anytime.”

Social Media

It’s important to write ‘#AD’ clearly at the beginning of your posts. We know it’s tempting to hide it beneath the ‘See more’ fold, but you could end up in Meta’s bad books on their platforms.

Here’s some pre-approved messaging to slot into your social media posts.

• “#AD – Unlock the most detailed credit report out there with Checkmyfile. Trusted by millions for nearly 25 years and rated ‘Excellent’ on Trustpilot. Monitor your score, make sense of the data, and learn the habits to keep your credit health in check for a stronger financial future.
  Try it FREE, then it’s a paid monthly subscription – cancel online anytime.”
  
  
• "#AD – Know where you stand with the UK’s most detailed credit report.
  Try it FREE, then it’s a paid monthly subscription – cancel online anytime.
  Compare info from Experian, Equifax, and TransUnion in one place. Get help making sense of the detail and spot any errors. Develop the habits that could improve your credit score. Knowing is the first step to growing. Get started with Checkmyfile today.”
  
• “#AD – More than just a credit score. Checkmyfile gives you the UK’s 
  most detailed credit report. Compare info from Experian, Equifax, and TransUnion in one place. On-hand support helps you make sense of the data and spot errors. Learn the habits that could improve your credit health.
  Try it FREE, then it’s a paid monthly subscription – cancel online anytime.”
  

Be sure to add some of the benefits of Checkmyfile into your messaging, which you can find in the article linked below.

Related Articles: Benefits of Checkmyfile